Who Runs the World? Girls!The postcard“We Can Do It!”Created by Lotza, this modern, artistic reinterpretation of an iconic 20th-century poster celebrating female empowerment and gender equality is a tribute to the strength, determination, and resilience of women throughout history.

The original poster, nicknamed"Rosie the Riveter", was designed during World War II to encourage women to join armaments factories, replacing men who had gone to the front. Rosie's raised fist accompanied by the slogan“We Can Do It!”quickly became a universal symbol of the struggle for female empowerment, solidarity, and gender equality. Today, this iconic image continues to inspire generations, embodying feminine power and confidence.

Lotza's version revisits this feminist icon with a fresh, modern artistic touch, offering a poster that's as aesthetically pleasing as it is meaningful. This vibrant and engaging visual is perfect for decorating a home, office, or activist space, serving as a daily reminder that women are capable of anything.

The illustration“We Can Do It!”de Lotza is much more than just a decorative poster: it is a declaration of independence, a source of inspiration, and a powerful symbol of the fight for gender equality. It is aimed at anyone who wants to show their support for the women's cause and promote collective strength in the face of challenges.