The poster“We Can Do It!”de Lotza is a bold, modern reinterpretation of an iconic mid-20th century image, symbolizing thefemale empowermentand the fight forgender equality. Inspired by the famous poster"Rosie the Riveter", this artistic work celebrates the strength, determination and resilience of women through a contemporary and original graphic style.

The "Rosie the Riveter" poster was originally created during theWorld War IIto encourage American women to join the armaments factories and support the war effort. With its raised fist and its famous motto“We Can Do It!”, Rosie has become a powerful symbol of female empowerment and collective mobilization. Over the decades, this image has become a true design classic and a universal standard of feminine strength.

Lotza's illustration revisits this feminist icon, reinvigorating it with a fresh and engaging artistic approach, bringing to life a timeless message that still resonates today. It embodies solidarity, self-confidence, and the ability to overcome all obstacles, regardless of the field of action.

Perfectly suited to those who wish to show their support for the cause ofwomen's rightsand promote a message ofresilience, this poster by Lotza is an invitation to celebrate the collective power of women and gender equality. Whether for an inspiring decoration or a symbolic gift, this work is a vibrant tribute to all those who believe in a more just and equal world.