This poster pays homage to the golden age of champagne during the Roaring Twenties, a period of freedom, celebration, and artistic renewal that marked the 1920s. Through an elegant and timeless aesthetic, it evokes the sophistication and effervescence of this legendary decade when champagne established itself as the ultimate symbol of luxury and joie de vivre.
In the wake of the First World War, the 1920s saw the emergence of a new society eager for pleasure, modern experiences, and grandiose celebrations. It was in this context that champagne established itself as the drink of exceptional moments: served in the salons of the elite, on the tables of Parisian jazz clubs, in the carriages of luxury trains, and even aboard the first commercial airliners. It was the perfect companion for high-society parties, extravagant balls, Gatsby soirées, and private receptions where crystal glasses clinked to the rhythm of the Charleston.
The great Champagne houses then experienced unprecedented growth. They refined their expertise, redesigned their bottles, and perfected their winemaking techniques to meet the demands of an ever-more demanding cosmopolitan public. Champagne became the icon of a modern art de vivre, bolstered by the aura of artists, silent film stars, cabaret dancers, and influential figures who made it their drink of choice.
But this glamorous story also has deep roots. Since the 17th century, the region's winemakers have transformed their hilly terroir into an exceptional winemaking heritage. Starting with still wine, they gradually mastered the art of secondary fermentation in the bottle, giving rise to a sparkling wine with fine bubbles and remarkable aromatic complexity. This expertise, passed down from generation to generation, led to the official recognition of Champagne as an Appellation d'Origine Contrôlée (Controlled Designation of Origin) in 1911, guaranteeing the authenticity and quality of the product.
Even today, champagne embodies celebration, elegance, and French excellence. This poster traces this unique rise, between winemaking tradition and festive modernity. It is an invitation to rediscover the world of Champagne, its vineyard landscapes, its centuries-old cellars, and its exceptional bottles that bring sparkle to life's greatest moments. Whether given as a gift or displayed, it is a refined nod to an era when celebration was an art and each sip of champagne told a story.